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This web site thekingsschool.com states the following, "Elmfield, Ambrose Lane, Harpenden." We noticed that the website also stated " Phone 01582 767566 fax 01582 765406." It also said " The Kings School, Independent Day School in Harpenden, Herts. Thank you for your expression of interest in The Kings School. We have pupils from pre-school age to year 11 and provide quality academic preparation in an environment committed to the Christian ethos and lifestyle." The header had christian school as the highest ranking optimized keyword. It is followed by christian education, private prep, and reception schools which isn't as ranked as highly as christian school. The next words thekingsschool.com used was private junior school. independent schools in hertfordshire was included but might not be understood by search engines.